You’re juggling content calendars, newsletters, social posts and that endless internal comms queue — and there just aren’t enough hours in the day. Enter the marketing digitale medewerker: a dedicated digital colleague that learns how your organisation works and takes repetitive marketing tasks off your hands.
Wat is een marketing digitale medewerker?
A marketing digitale medewerker (or digitale collega) is more than a fancy automation script. Think of it as a trained teammate that lives in the AIMAZE-platform, understands your brand voice and processes, and can independently create and deliver marketing content — from blog posts and newsletters to social updates and internal communications.
It’s important: AIMAZE positions these as digital colleagues, not as an “AI-tool”. That changes how you work with them — you onboard, configure and let them learn your context, instead of just plugging in a generic system.
Hoe helpt zo’n digitale collega jouw marketingteam?
You don’t need deep technical knowledge to benefit. The value shows up quickly:
- Time saved: the digital medewerker produces content and completes routine tasks with limited oversight.
- Consistent tone: each colleague is tailored to your organisation’s tone of voice and internal rules.
- Scalable capacity: one digital medewerker can handle the bulk of routine content for small teams; you can add more as you grow.
- Measurable impact: outputs are concrete (blogs, newsletters, posts) so you can track results.
Concrete use cases
The digital medewerker is especially useful for service-oriented organisations with limited marketing capacity. Examples:
- Weekly or monthly newsletters written and scheduled automatically.
- Blog drafts and outlines that match your editorial voice.
- Social media posts for LinkedIn or Meta channels, scheduled via integrations.
- Internal updates or HR communications that remain on-brand and timely.
- E-commerce product descriptions or WooCommerce content updates.
Hoe AIMAZE levert en ondersteunt
AIMAZE doesn’t just hand over software. The offering includes implementation, configuration and onboarding so the digitale collega fits your ways of working from day one. Baukje Schuurmans, Communication Lead, ensures careful onboarding and human-centred integration so adoption is smooth and the colleague becomes part of your team — not a black box.
On the platform you can:
- Run tasks and campaigns,
- Chat directly with your digitale collega,
- Adjust settings and guardrails as needed.
Integraties en techniek — zonder gedoe
The AIMAZE-platform is LLM-independent and requires at least one LLM connection; you can connect providers such as OpenAI, Claude or Gemini. Available API integrations include WooCommerce, WordPress, Mailchimp, LinkedIn and Meta, so the digitale collega can publish, schedule and update where your audience already is.
Wie profiteert het meest?
Primary fit: service-oriented organisations with 3–50 employees — one digitale medewerker already produces immediate impact. Secondary fit: growing MKB up to roughly 250 employees that need scalable content capacity without hiring a whole additional team.
Prijs en transparantie
AIMAZE keeps pricing straightforward:
- One-time onboarding fee: €1.500
- Monthly fee: €500 per digitale medewerker
- No hidden costs
That combination makes it possible to predict ROI: you see the output, measure time saved and scale when it makes sense.
Een praktische kijk: wat gebeurt er tijdens onboarding?
Onboarding isn’t a tech-only checklist. It’s where your digitale collega learns:
- Your tone of voice and editorial rules
- Internal approval workflows
- Brand assets and preferred channels
After configuration the colleague starts executing tasks independently, while you keep final control over approvals and strategy.
waarom AIMAZE eerst op de marketing digitale medewerker focust
AIMAZE chose to focus initially on the digital marketing medewerker because it’s a clear, concrete product that delivers direct and measurable impact. It’s scalable, replicable and answers a strong market need: high content pressure and limited capacity in many small and medium organisations.
Slot — wat kun je nu doen?
The digital medewerker takes work off your hands by producing reliable, on-brand marketing content and handling routine execution. If your team struggles with content volume or consistency, a digitale collega can be the practical, predictable boost you need.
Want to see how a digitale medewerker could work for your organisation? Get in touch to schedule a demo.
